Trends point to marketers shifting spend towards digital transformation and tech investments at the expense of creativity. According to Forrester, customer experience has stalled as a result, and growth has languished. We'll explore how companies can find the right balance between creativity and tech to build and sustain brands in a digital world.
Deb Boyda, CEO, Isobar US
Brian King, Global Officer, Digital, Distribution, Revenue Strategy & Global Sales, Marriott International
Jay Pattisall, Principal Analyst, Forrester
George Olexa, Director of Global Social Media, Intel
Jennifer Zimmerman, Chief Strategy Officer, mcgarrybowen